Monday, August 3, 2009

Why do controversial T-shirt sells?

 
 The beauty of T-shirt design is the love at first sight nature of the idea/buyer relationship, from the coolest, funkiest graphic to the most profound philosophy. Since about 1990 the shape of the tee shirt has evolved to outsize, unisex baggy clothing as well as tight and skimpy t-shirts. Amusingly, a new trend in Japan has random English words on T-shirts which usually don't actually make any sense but sell well in Asia. But it's tough in tshirt land as one proud American owner of a t-shirt bought in Japan with some rather nice Japanese writing on it later discovered that it in fact said "stupid American tourist".

Everyone has a favourite t-shirt because the tee remains, literally, a cool thing to wear.The t-shirt is inexpensive, always in fashion and is a great way to make a statement with a slogan, logo or picture.

A T-shirt is much more than a cheap article of clothing, the t shirt is a portable advert with it's wearer declaring their political, musical or social affiliations for everyone to see. T-shirts will never go out of fashion because they are cheap, cool and comfortable. As a walking billboard provocative tee shirts and funny t-shirts inspire reaction, be it shocking, controversial or humorous images or graphics that offend or amuse or simply make a statement. The t shirt started off as a piece of underwear and thanks to teen idols like Marlon Brando and James Dean the tee has become standard wear for the young and the graphics, slogans and logo's have all had their part to play in maintaining this status. Cool t-shirts were in.

Wearing a t shirt is the simplest, cheapest and easiest way to make a statement about your state of mind". Just as Brando, in black leather and a plain white cool T-shirt, and the chain-smoking, T-shirt wearing James Dean had both played their part in making it essential wear for a cool, rebellious youth, punk sealed the t-shirts status as acceptable clothing for the new generation of rebels.
 
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Reference

www.itiswhatitis.co.uk/t-shirt-trends.php
www.threadless.com

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